Volkswagen

Building and launching e-commerce platforms

Check-out for  the Volkswagen ID3 Online Shop

In a nutshell...

Project: Check-out for ID3 Online Shop

Role: UX designer

Responsibilities: User research including user interviews, competitor analysis, user flows, wireframes, prototype

Date: Spring 2019

The most important lesson I learned: Writing clear briefings and debriefs are incredibly important when working with different stakeholders and departments

In spring 2019 I was part of the UX team that supported the launch of the online shop for the new Volkswagen electric car ID3. This projects brought many exciting challenges as there were many stakeholders and service providers involved and each partner was responsible for a different part in the sales funnel. This made close collaboration with different agencies and departments crucial.

I supported with the design of the check-out process. Entry point of my responsibility was after the customer applied for financing and through adding all his personal data, payment option, order overview and order confirmation.

Online Shop for Volkswagen commercial vehicles

Overview of user stories for Volkswagen Nutzfahrzeuge Online Sales

In a nutshell...

Project: Launch of online shop for commercial vehicles through Nutzfahrzeugsuche

Role: UX designer

Responsibilities: User Stories, concept support, support in backlog refinements

Date: Spring 2019

The most important lesson I learned: Writing clear briefings and debriefs are incredibly important when working with different stakeholders and departments

Result: Successful launch of the online sales platform through www.nutzfahrzeugsuche.de

From autumn 2018 to winter 2019 I supported the launch of the online shop for commercial vehicles. My role in this project was to translate the UX designs into user stories and making sure our designs were implemented correctly.

The challenge that this project brought was that I entered the project in relatively late phase and had no involvement in the initial UX concepts. There was little opportunity for exchange with the designers who were responsible for the concept. Therefore I had to first understand the UX concepts myself whilst at the same time turning them into actionable user stories. I solved this by keeping very close ties with the responsible UI designer and taking responsibility for writing backlog tickets and planning.

Every week we met with the remote developer team to discuss our backlog tickets and plan accordingly. After the platform was succesfully launched, I supported the team with QA testing.